Jacando
Jacando’s HR cloud software simplifies HR processes with a seamless approach, while its revamped brand and website feature a fresh design language and a new logo.
Jacando’s HR cloud software digitizes all processes in and around human resources with a holistic approach, emphasizing high usability, simple procedures, and seamless workflows. Through a strategic solution-based design process, we developed jacando's brand new web and brand appearance. We focused on key elements and visuals to drive the website relaunch, created a comprehensive design language, and topped it off with a brand new logo as the icing on the cake.
From multiple explorations, we selected a visual style in a light tonality that incorporates carefully chosen colors, along with inviting
visuals and digitalized patterns such as glassmorphism, enriched with layouts emphasizing depth and contrast.
A Stylish visual language for HR specialists and recruiters.
Digital brand elements are meticulously created to deliver a trust conveying appearance through, typography, visual patterns, and logo design.
A standout presence in the SaaS and HR tools market.
Pinpointing the target audience is vital, especially within the HR industry. To address their needs, we showcased the benefits of our product and our distinctive problem-solving method. Through wireframes, visuals, and prototypes, we gradually developed a guiding vision to strive for. In the design process, our team leveraged innovative web design techniques, blending creativity with functionality.
